I don't own an iPad, and probably never will. I'm sure they are helpful to people. Personally, my iPhone gives me all I need. That being said, one of my passions is film making, even though I don't have much time to do it, and this commercial has a lot of good things to say. The shorter version that has been airing more frequently isn't nearly as good. The music doesn't match up but this 1.5 minute clip is absolutely beautiful. It also reminds me of the great Catholic philosopher Josef Pieper's thesis in his "Leisure: The Basis of Culture" - Sunday is not a day of rest to simply recharge for work - we work so that we can be alive and love and do things during our down time. If we use our rest days and rest times simply to recharge for work, we are no better than machines.